Recent times have been defined by the emergence of technology, across all industries, all geographies and demographics. But what is also quite interesting is that never before have people and their feelings been so important. The modern workplace is one where we are encouraged to express ourselves, operate on a level playing field and if you are not happy about something then you have a number of channels at your fingertips to have your say.
The above factors, teamed with increasing competition and more and more pressure to turn a profit has resulted in probably the best outcome… For the first time firms are being dictated by their employees and the war for talent means that organisations are battling it out to be the coolest and most exciting employers.
The ‘flexible workforce’ is a 21st century trend which is seeing working hours become more relaxed, office locations more fluid and organisations doing whatever they can to ensure their team members are enjoying their ‘day’ job. They want their employees to buy into the company culture and live and breathe the CEO’s mantra – and most importantly they want their team, at all levels to shout about it on social media.
This blog will look at some of the positive impacts of adopting flexible working methodologies and how that is becoming a key part of a company’s sales and marketing strategy.
Create a more dynamic working environment which could be at home one day and in a collaborative, vibrant office the next. By removing constraints of a corporate office, you enable your team to think more freely, have better ideas and enables a firm to really maximise their investment in people. Sometimes just the chatter of a coffeehouse or the comforts of home can be a welcome change of pace for the mind.
Attract the best talent
Nowadays looking for a job is not just about the salary, people want to work somewhere cool and this means that those firms offering a flexible approach to working will be able to attract the most exciting and best talent.
Incentivised and productive workforce
A study published in the Nottingham Post in May 2018 said that out of 2,000 UK office workers who were interviewed, only 21% believed they were productive all day. Even more alarmingly the survey discovered that the average office worker spends only 2 hours and 23 minutes actually working in the day! Happy employees are productive employees and more often than not, have a more fulfilling work and life balance than those who report to an office each weekday for a scheduled number of hours. Traditionally incentives have just been recognised in monthly pay cheques but giving your team the flexibility to work from home one day a week should not be underestimated.
By taking a structured approach to allowing people to work from home for a specified time per week allows organisations to save on office space and utilities. Instead of spending precious capital on heating, furnishing and maintaining an office for people who can do their jobs from anywhere, you can invest more in business development. Office space, especially in London is at a premium and anything firms can do to bring that down is surely welcome.
Ultimately there is no right or wrong as to whether people should work from home or have sofas in the office – these cases need to be judged on the unique requirements of the organisation, their clients and what the employee needs in order to fulfil their role to their best ability. Our next instalment will address some of the downsides of adopting a flexible working mentality.
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